Thanks for a great Analytics and Data Summit 2019 event. We hope to see you next year Feb 25-27, 2020!
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Wednesday, March 13 • 3:25pm - 4:15pm
How Data Miner and Analytics Cloud can help FinTech Marketing team perform?

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Forth Smart is a FinTech business based in Thailand, where we have more than 120,000 vending machines throughout the country. Our customers can top-up their mobile credits by cash, as well as transfer money and purchase game credits. Since the users only need mobile numbers for using our devices, we don't have much information about the users such as their names or ages. Therefore, our challenge is to understand our customers by extracting meaningful information from user activity information rather than their static profile data. For analyzing such data, we have used Oracle Data Miner GUI for building machine learning models. The work also involves generating engineered attributes to improve the model accuracy. I will talk about my journey to introduce Oracle Advanced Analytics platforms and also about our recent trials to introduce new technologies, such as notebook for running the workflows on ADWC and graph algorithms for deeper customer analysis.

avatar for Pawarit Ruengsuksilp

Pawarit Ruengsuksilp

• Business Development Analyst/ Citizen Data Scientist • Industries: Technology and Air Separation • Past Projects - Building a control room to minimize the downtime of 120,000 online vending machines - Helping the Marketing Department to quantify the impact and performance... Read More →

Wednesday March 13, 2019 3:25pm - 4:15pm PDT
1-Rm 102 350 Oracle Parkway, Redwood City, CA, United States