Thanks for a great Analytics and Data Summit 2019 event. We hope to see you next year Feb 25-27, 2020!
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Tuesday, March 12 • 11:15am - 12:05pm
Billboards to Dashboards: How OUTFRONT Media is Using OAC to Analyze Marketing

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As one of the premier outdoor and Out-of-Home media organizations in the world, OUTFRONT Media (Formerly CBS Outdoor) serves America’s largest companies with complex marketing and media planning needs. You’ll hear how OUTFRONT’s analytics team has migrated from Oracle Business Intelligence Cloud Service (BICS) to Oracle Analytics Cloud (OAC). You’ll hear how sales analytics and location analysis are leading the organization to new analytic insights and how a small team has produced gigantic results.

avatar for Derek Hayden

Derek Hayden

VP, Data Strategy & Analytics, OUTFRONT Media
Architect of an analytics team delivering real business value by allowing internal and external customers to better visualize, explore, and understand data while gaining new insights to make better decisions.
avatar for Tim Vlamis

Tim Vlamis

VP and Analytics Strategist, Vlamis Software Solutions, Inc.
An Oracle Ace and expert in the visualization of data and the design of business analytics strategies, Tim combines a strong background in the application of Oracle-based business analytics and data mining with extensive experience in business modeling and valuation analysis. Tim... Read More →

Tuesday March 12, 2019 11:15am - 12:05pm PDT
6-Rm 203