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Thanks for a great Analytics and Data Summit 2019 event. We hope to see you next year Feb 25-27, 2020!
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Wednesday, March 13 • 4:30pm - 5:00pm
Integration of Marketing Data with Autonomous Data Warehouse

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DX Marketing - a user of many Oracle Database products - has been testing integration of its many large marketing databases with the ADW environment to enhance the analytic performance and reporting process. DXM will demonstrate how several of its large marketing campaigns - with disparate datasets - have been effectively improved with this new integration. These marketing campaigns – tied to many of our clients - use millions of consumer records in business verticals that include telecom, financial services, real estate and healthcare. The large amount of transactional data flow - from multiple campaigns to reporting - requires prodigious processing capacity. The result is ADW's impressive functionality was able to generate immediate and significant benefit for our company and our client’s business needs.



Speakers
avatar for Ray Owens

Ray Owens

CEO, DX Marketing
Data-driven decisions are all the rage nowadays, but DX Marketing's founder and CEO Ray Owens has long been a numbers guy. His three decades of data analytics experience and real world customer insight form the foundation of both the capabilities as a business and the marketing philosophies... Read More →


Wednesday March 13, 2019 4:30pm - 5:00pm
4-Rm 105